business
Olive Garden brings back Never-Ending Pasta Pass; get all the details
By Natalie Dreier, Cox Media Group National Content Desk at WSB-TV (ABC) - News
· July 14, 2026
· 1 min read
Olive Garden is bringing back its Never-Ending Pasta promotion, but there’s a catch. There are only so many passes to go around. Read more trending newsThe restaurant chain will be selling the pass for $100 plus tax starting on July 16 at 2 p.m. ET, ABC News reported. Only 10,000 will be availabl...
Key takeaway “Passholders will enjoy 13 weeks of unlimited pasta, homemade sauces, and protein toppings, plus never-ending soup or salad and breadsticks during this year’s Never-Ending Pasta Bowl promotion,” a company spokesperson told ABC News.
Why this matters in The Atlanta
For Atlanta residents, the return of Olive Garden's Never-Ending Pasta Pass presents a unique opportunity for a affordable dining experience. With the pass priced at $100 plus tax, locals can enjoy 13 weeks of unlimited pasta, soup, salad, and breadsticks, which could be a significant cost savings for frequent diners. The fact that passholders can start enjoying the Never-Ending Pasta Bowl early on August 24, a week before the general public, adds to the value. As the passes are expected to sell out quickly, Atlanta residents interested in taking advantage of the promotion will need to act fast when sales open on July 16. The popularity of the Never-Ending Pasta Pass in the past, with 24,000 passes sold in 2019, suggests that there is a strong demand for this type of promotion in the Atlanta market, and local Olive Garden locations are likely to see an increase in traffic from passholders.
About this story
Original reporting by WSB-TV (ABC) - News . The Atlanta surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit WSB-TV (ABC) - News . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: July 14, 2026 ·
Source: WSB-TV (ABC) - News ·
Reading time: 1 min
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Frequently asked about this story
What is this story about? Olive Garden is bringing back its Never-Ending Pasta promotion, but there’s a catch. There are only so many passes to go around. Read more trending newsThe restaurant chain will be selling the pass for $100 plus tax starting on July 16 at 2 p.m. ET, ABC News reported. Only 10,000 will be availabl...
When was this published? This article was first published on July 14, 2026 by WSB-TV (ABC) - News and curated for The Atlanta readers.
Who reported this story? This story was reported by Natalie Dreier, Cox Media Group National Content Desk at WSB-TV (ABC) - News. To learn more about how The Atlanta selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from The Atlanta, or browse our daily briefing and topic hubs .
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