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Bagel chain tests out Ranch Shmear during FIFA World Cup in Atlanta
By Sam Sachs at WSB-TV (ABC) - News
· July 15, 2026
· 2 min read
Ranch. It goes on salad, sometimes hot wings, and if you’re visiting Atlanta for the FIFA World Cup, it might also go in your suitcase.The viral “take Ranch back to Europe” trend for international visitors watching the FIFA World Cup now is also impacting what some Northern transplants to Atlanta...
Key takeaway Bagels said it wants to capitalize on a “cultural moment” and bring it to their menus so they’re testing out a limited-time Ranch Shmear.
Why this matters in The Atlanta
The introduction of a Ranch Shmear at Einstein Bros. Bagels is a notable example of how Atlanta businesses are capitalizing on the city's status as a host for the FIFA World Cup. By offering this limited-time menu item, the company is tapping into the cultural moment created by international visitors' love of ranch dressing. The fact that the Ranch Shmear is only available at the Howell Mill Road location highlights the chain's effort to engage with local customers and visitors alike. As the FIFA World Cup comes to a close in Atlanta, it will be interesting to see if this menu innovation is well-received by customers and if it has a lasting impact on the local food scene. The success of the Ranch Shmear could also encourage other businesses to experiment with unique and culturally relevant offerings, further enhancing Atlanta's reputation as a vibrant and adaptable city.
About this story
Original reporting by WSB-TV (ABC) - News . The Atlanta surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit WSB-TV (ABC) - News . Have a tip or correction? Contact our newsroom .
Category: local ·
Published: July 15, 2026 ·
Source: WSB-TV (ABC) - News ·
Reading time: 2 min
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Frequently asked about this story
What is this story about? Ranch. It goes on salad, sometimes hot wings, and if you’re visiting Atlanta for the FIFA World Cup, it might also go in your suitcase.The viral “take Ranch back to Europe” trend for international visitors watching the FIFA World Cup now is also impacting what some Northern transplants to Atlanta...
When was this published? This article was first published on July 15, 2026 by WSB-TV (ABC) - News and curated for The Atlanta readers.
Who reported this story? This story was reported by Sam Sachs at WSB-TV (ABC) - News. To learn more about how The Atlanta selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more local coverage from The Atlanta, or browse our daily briefing and topic hubs .
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