General Mills has made a significant change to its products. The company now uses natural dyes, such as those derived from fruits and vegetables, as well as spices like paprika and turmeric. This shift applies to all of its U.S. cereals, including well-known brands.

A major portion of the company's retail portfolio is already free of artificial dyes. Further changes are planned to reach a goal of completely eliminating these dyes.

More information about this development and the company's plans for its product line is available from the source.