business
World Cup fever translating into big boost in sales for some Atlanta bars and restaurants
By Sarra Sedghi and Ansley Kelly at Rough Draft Atlanta (intown neighborhoods)
· July 2, 2026
· 6 min read
On June 27, broadcast on the TVs at the Little Five Points location of Brewhouse Cafe, England captain Harry Kane taps midfielder Jude Bellingham for the assist from Metlife Field’s corner, the ball lobbing into Panama’s net. A cluster of tipsy Three Lions fans shout, chant, and break into song, ...
Key takeaway Tony Lazcano celebrates Ecuador’s victory over Germany at Brick Store Pub in Decatur on June 25.
Why this matters in The Atlanta
The surge in sales for Atlanta bars and restaurants during the World Cup is a welcome boost, particularly for those in Decatur's historic square, which had been impacted by construction earlier this year. The added foot traffic from events like Decatur Watchfest and the Fifa Fan Festival is bringing much-needed revenue to area businesses. As the World Cup continues, it will be worth watching how local businesses adapt to the demand, and whether they can sustain the momentum beyond the tournament. For example, the custom Team USA jerseys worn by Siam Thai's staff are a clever marketing move, and other businesses may follow suit with similar initiatives. Additionally, the investments made by establishments like O'Sullivan's Irish Pub and Brick Store Pub to enhance their viewing experiences may pay off in the long run, attracting soccer fans and other customers to the area even after the World Cup is over.
About this story
Original reporting by Rough Draft Atlanta (intown neighborhoods) . The Atlanta surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit Rough Draft Atlanta (intown neighborhoods) . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: July 2, 2026 ·
Source: Rough Draft Atlanta (intown neighborhoods) ·
Reading time: 6 min
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Frequently asked about this story
What is this story about? On June 27, broadcast on the TVs at the Little Five Points location of Brewhouse Cafe, England captain Harry Kane taps midfielder Jude Bellingham for the assist from Metlife Field’s corner, the ball lobbing into Panama’s net. A cluster of tipsy Three Lions fans shout, chant, and break into song, ...
When was this published? This article was first published on July 2, 2026 by Rough Draft Atlanta (intown neighborhoods) and curated for The Atlanta readers.
Who reported this story? This story was reported by Sarra Sedghi and Ansley Kelly at Rough Draft Atlanta (intown neighborhoods). To learn more about how The Atlanta selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from The Atlanta, or browse our daily briefing and topic hubs .
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