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Walmart’s Road to Open Call tour wraps in Atlanta at RICE
By Atlanta News First (WANF CBS) - News
· June 22, 2026
· 1 min read
ATLANTA, Ga. (ATL Live) - Walmart’s Road to Open Call national tour is making its final stop in Atlanta on Tuesday, June 23, with events hosted at the Russell Innovation Center for Entrepreneurs (RICE). The tour gives selected entrepreneurs a chance to pitch products directly to Walmart executive...
Key takeaway (ATL Live) - Walmart’s Road to Open Call national tour is making its final stop in Atlanta on Tuesday, June 23, with events hosted at the Russell Innovation Center for Entrepreneurs (RICE).
Why this matters in The Atlanta
The conclusion of Walmart's Road to Open Call tour in Atlanta at the Russell Innovation Center for Entrepreneurs marks a significant opportunity for local product-based founders to gain traction in the retail market. With RICE's focus on entrepreneurs who demonstrate readiness for retail expansion, this event has the potential to catapult Atlanta-based businesses to a national stage. The fact that multiple RICE stakeholders have already advanced through the Open Call pipeline and secured Walmart contracts last year suggests that the city's entrepreneurial ecosystem is ripe for growth. As the event wraps up, it will be worth watching which local businesses emerge with Fast Passes to Walmart's larger Open Call event in October, and how these opportunities translate into tangible economic benefits for the Atlanta community. The partnership between Walmart and RICE also underscores the importance of innovation hubs in fostering economic development in the city.
About this story
Original reporting by Atlanta News First (WANF CBS) - News . The Atlanta surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
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Category: local ·
Published: June 22, 2026 ·
Source: Atlanta News First (WANF CBS) - News ·
Reading time: 1 min
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What is this story about? ATLANTA, Ga. (ATL Live) - Walmart’s Road to Open Call national tour is making its final stop in Atlanta on Tuesday, June 23, with events hosted at the Russell Innovation Center for Entrepreneurs (RICE). The tour gives selected entrepreneurs a chance to pitch products directly to Walmart executive...
When was this published? This article was first published on June 22, 2026 by Atlanta News First (WANF CBS) - News and curated for The Atlanta readers.
Who reported this story? This story was reported by Atlanta News First (WANF CBS) - News. To learn more about how The Atlanta selects and reviews stories, see our editorial standards .
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