Peacock has announced a price increase for all of its plans, marking the fourth hike in four years. The changes are effective today for new and returning customers, and will apply to current customers on or after September 17, depending on their billing date.

The monthly subscription rates will increase, with Peacock Premium rising to $12.99, Peacock Premium Plus to $19.99, and Peacock Select to $8.99. Annual subscriptions will also see a price hike, with Peacock Premium costing $129.99 and Peacock Premium Plus costing $199.99.

Further details on the price changes are available from the Peacock website and other sources, including Variety, which reported on the increase.