business
Metro Atlanta short-term rental owners say business is booming thanks to World Cup
By Courtney Francisco at WSB-TV (ABC) - News
· July 1, 2026
· 2 min read
Locals who rent their property out to visitors through companies like Airbnb said demand is supposed to peak this week as the FIFA World Cup moves into the knockout round in Atlanta .“Today, my guest is coming from Hungary for the game,” said Nadia Giordani.She owns one of more than 15,000 short-t...
Key takeaway Since the World Cup kicked off here, Giordani told Channel 2’s Courtney Francisco that her spot has been booked solid.
Why this matters in The Atlanta
The surge in short-term rental bookings during the World Cup has brought a welcome boost to local property owners like Nadia Giordani, who have seen their sales increase by as much as 50%. This trend is particularly notable in Atlanta, where the city's inventory of over 15,000 short-term rental properties has been able to capitalize on the influx of visitors. As the tournament moves into its knockout round, it will be interesting to see how this demand affects other local businesses, such as restaurants and transportation services. Meanwhile, the contrast between the thriving short-term rental market and the underwhelming hotel bookings raises questions about the event's overall economic impact on the city. As researchers like Declan Abernathy at Georgia Tech delve deeper into the financial implications of hosting a mega event like the World Cup, Atlantans will be watching to see whether the benefits extend beyond a select group of property owners to the broader community.
About this story
Original reporting by WSB-TV (ABC) - News . The Atlanta surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit WSB-TV (ABC) - News . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: July 1, 2026 ·
Source: WSB-TV (ABC) - News ·
Reading time: 2 min
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Frequently asked about this story
What is this story about? Locals who rent their property out to visitors through companies like Airbnb said demand is supposed to peak this week as the FIFA World Cup moves into the knockout round in Atlanta.“Today, my guest is coming from Hungary for the game,” said Nadia Giordani.She owns one of more than 15,000 short-t...
When was this published? This article was first published on July 1, 2026 by WSB-TV (ABC) - News and curated for The Atlanta readers.
Who reported this story? This story was reported by Courtney Francisco at WSB-TV (ABC) - News. To learn more about how The Atlanta selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from The Atlanta, or browse our daily briefing and topic hubs .
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