business
Marietta Square businesses expect Fourth of July surge as World Cup visitors boost crowds
By Bridget Spencer at Atlanta News First (WANF CBS) - News
· July 3, 2026
· 2 min read
MARIETTA, Ga. (Atlanta News First) — Marietta Square is gearing up for a busy holiday weekend as Fourth of July festivities collide with an influx of international visitors in town for the World Cup, local business owners said.On a typical summer weekend, the Square draws crowds for dining, shopp...
Key takeaway Krueger said she would normally consider closing on July 4 but decided to stay open because of the activity around the Square.
Why this matters in The Atlanta
The convergence of the Fourth of July and World Cup festivities in Marietta Square presents a unique opportunity for local businesses to capitalize on increased foot traffic. With the Square's reputation for safety and diverse offerings, it is well-positioned to accommodate the influx of international visitors and locals alike. The decision by business owners like Donna Krueger to remain open on July 4, despite it being a typically slow day, underscores the potential for significant economic benefits. As the World Cup continues to draw visitors to the area, the increased exposure could have long-term effects on the local economy, potentially attracting new customers and investors to the Square. The success of this weekend's events will likely be closely watched by other business districts in the Atlanta area, which may look to replicate Marietta Square's approach to leveraging large-scale events to boost local commerce.
About this story
Original reporting by Atlanta News First (WANF CBS) - News . The Atlanta surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
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Category: business ·
Published: July 3, 2026 ·
Source: Atlanta News First (WANF CBS) - News ·
Reading time: 2 min
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Frequently asked about this story
What is this story about? MARIETTA, Ga. (Atlanta News First) — Marietta Square is gearing up for a busy holiday weekend as Fourth of July festivities collide with an influx of international visitors in town for the World Cup, local business owners said.On a typical summer weekend, the Square draws crowds for dining, shopp...
When was this published? This article was first published on July 3, 2026 by Atlanta News First (WANF CBS) - News and curated for The Atlanta readers.
Who reported this story? This story was reported by Bridget Spencer at Atlanta News First (WANF CBS) - News. To learn more about how The Atlanta selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from The Atlanta, or browse our daily briefing and topic hubs .
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