business
International FIFA fans experiencing Waffle House for the first time
By Bryan Mims at WSB-TV (ABC) - News
· June 25, 2026
· 1 min read
Many fans from around the world are visiting Georgia for the first time for the soccer, but they’re quickly becoming fans of the food.Channel 2’s Bryan Mims was in downtown Atlanta on Wednesday where Waffle House has turned part of one of its iconic restaurants into a pop up shop.In most places a...
Key takeaway Channel 2’s Bryan Mims was in downtown Atlanta on Wednesday where Waffle House has turned part of one of its iconic restaurants into a pop up shop.
Why this matters in The Atlanta
The influx of international soccer fans discovering Waffle House is a boon for local businesses, showcasing the city's unique culinary culture. As these visitors experience the iconic restaurant's offerings, they're not only sampling scattered, smothered, and covered hashbrowns, but also immersing themselves in a quintessential Atlanta tradition. The pop-up shop selling Waffle House merchandise is a clever move, allowing fans to take a piece of the city's culture back home. This surge in interest could have a lasting impact on local businesses, potentially attracting new customers and boosting tourism. As the city continues to host international events, it's likely that Waffle House will remain a staple destination for visitors seeking an authentic Atlanta experience. The fact that fans are eager to try grits and other local specialties suggests a desire to engage with the community beyond just the soccer matches, which could lead to a more meaningful and lasting connection between the city and its international visitors.
About this story
Original reporting by WSB-TV (ABC) - News . The Atlanta surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit WSB-TV (ABC) - News . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: June 25, 2026 ·
Source: WSB-TV (ABC) - News ·
Reading time: 1 min
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Frequently asked about this story
What is this story about? Many fans from around the world are visiting Georgia for the first time for the soccer, but they’re quickly becoming fans of the food.Channel 2’s Bryan Mims was in downtown Atlanta on Wednesday where Waffle House has turned part of one of its iconic restaurants into a pop up shop.In most places a...
When was this published? This article was first published on June 25, 2026 by WSB-TV (ABC) - News and curated for The Atlanta readers.
Who reported this story? This story was reported by Bryan Mims at WSB-TV (ABC) - News. To learn more about how The Atlanta selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from The Atlanta, or browse our daily briefing and topic hubs .
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