business
Henrique Braun tells Rotary Atlanta is part of Coca-Cola’s DNA
By Maria Saporta at SaportaReport (Atlanta civic/news)
· June 25, 2026
· 5 min read
The new CEO of the Coca-Cola Co., Henrique Braun, used the platform of the Rotary Club of Atlanta on June 22 to reinforce the powerful connection between the city and the beverage company.
Braun let Rotarians know the first Coca-Cola was poured 140 years ago just a few blocks away from the Lou...
Key takeaway , Henrique Braun, used the platform of the Rotary Club of Atlanta on June 22 to reinforce the powerful connection between the city and the beverage company.
Why this matters in The Atlanta
The connection between Atlanta and Coca-Cola is more than just a historical footnote, it's a living, breathing part of the city's identity. As the company's new CEO, Henrique Braun, emphasized, Atlanta is not just the city where Coca-Cola was founded, but it's also the hub from which the company's global operations emanate. With the company's headquarters still located in the city, Atlanta benefits from the economic activity generated by Coca-Cola's massive global operations. The $277 million invested in the Atlanta community by the Coca-Cola Foundation is a testament to the company's commitment to giving back to its hometown. As Braun continues to lead the company, it will be worth watching how he balances the company's global ambitions with its local roots, and how that impacts the city's economy and community development initiatives. Atlanta's residents and business leaders will likely be paying close attention.
About this story
Original reporting by SaportaReport (Atlanta civic/news) . The Atlanta surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit SaportaReport (Atlanta civic/news) . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: June 25, 2026 ·
Source: SaportaReport (Atlanta civic/news) ·
Reading time: 5 min
Get more The Atlanta stories like this
Free weekly briefing covering business and other local news. Curated by our editorial team. No spam.
By subscribing you agree to our privacy policy . Unsubscribe anytime.
Frequently asked about this story
What is this story about? The new CEO of the Coca-Cola Co., Henrique Braun, used the platform of the Rotary Club of Atlanta on June 22 to reinforce the powerful connection between the city and the beverage company.
Braun let Rotarians know the first Coca-Cola was poured 140 years ago just a few blocks away from the Lou...
When was this published? This article was first published on June 25, 2026 by SaportaReport (Atlanta civic/news) and curated for The Atlanta readers.
Who reported this story? This story was reported by Maria Saporta at SaportaReport (Atlanta civic/news). To learn more about how The Atlanta selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from The Atlanta, or browse our daily briefing and topic hubs .
← Back to all news
More business →
Today’s briefing
Subscribe to newsletter