local
Guy Fieri becomes ‘strategic owner’ of NASCAR team
By Luke Tucker, Jordan Gartner at Atlanta News First (WANF CBS) - News
· June 27, 2026
· 2 min read
STATESVILLE, N.C. (WBTV/Gray News) - A television food star is the latest big name to join a star-powered NASCAR ownership group. Guy Fieri joined Legacy Motor Club as a “strategic owner,” the team announced on Thursday. Fieri, known for his numerous Food Network programs, including the ever-popu...
Key takeaway Guy Fieri joined Legacy Motor Club as a “strategic owner,” the team announced on Thursday.
Why this matters in The Atlanta
With Guy Fieri joining Legacy Motor Club as a strategic owner, Atlanta racing fans may see more local events and promotions that blend the worlds of NASCAR and food culture. As a city with a thriving culinary scene, Atlanta could be a key market for the team's plans to create collaborative content and fan engagement initiatives. Fieri's involvement may also lead to more NASCAR-related activities at local restaurants and bars, potentially drawing in new fans and boosting the sport's popularity in the area. The team's emphasis on building a brand that connects with fans beyond race day could also lead to more community outreach and charitable initiatives in Atlanta, further solidifying the city's ties to the NASCAR community. As Legacy Motor Club continues to grow and evolve, Atlanta residents may find themselves at the forefront of the team's innovative approach to racing and entertainment.
About this story
Original reporting by Atlanta News First (WANF CBS) - News . The Atlanta surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit Atlanta News First (WANF CBS) - News . Have a tip or correction? Contact our newsroom .
Category: local ·
Published: June 27, 2026 ·
Source: Atlanta News First (WANF CBS) - News ·
Reading time: 2 min
Get more The Atlanta stories like this
Free weekly briefing covering local and other local news. Curated by our editorial team. No spam.
By subscribing you agree to our privacy policy . Unsubscribe anytime.
Frequently asked about this story
What is this story about? STATESVILLE, N.C. (WBTV/Gray News) - A television food star is the latest big name to join a star-powered NASCAR ownership group. Guy Fieri joined Legacy Motor Club as a “strategic owner,” the team announced on Thursday. Fieri, known for his numerous Food Network programs, including the ever-popu...
When was this published? This article was first published on June 27, 2026 by Atlanta News First (WANF CBS) - News and curated for The Atlanta readers.
Who reported this story? This story was reported by Luke Tucker, Jordan Gartner at Atlanta News First (WANF CBS) - News. To learn more about how The Atlanta selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more local coverage from The Atlanta, or browse our daily briefing and topic hubs .
← Back to all news
More local →
Today’s briefing
Subscribe to newsletter