local
Georgia Tech Athletics launches new Under Armour apparel
By Kinsey Lee at Atlanta News First (WANF CBS) - News
· June 27, 2026
· 1 min read
ATLANTA, Ga. (Atlanta News First) — Georgia Tech Athletics’ 10-year partnership with Under Armour began Friday with the launch of new apparel.The apparel launched exclusively at Barnes & Noble at Georgia Tech, where two Tech football players were in attendance.“I think it’s new and exciting and I...
Key takeaway (Atlanta News First) — Georgia Tech Athletics’ 10-year partnership with Under Armour began Friday with the launch of new apparel.
Why this matters in The Atlanta
The launch of new Under Armour apparel for Georgia Tech Athletics is a significant development for local fans and businesses. With the exclusive launch at Barnes & Noble at Georgia Tech, it's clear that the partnership is already generating buzz on campus. The new gold color scheme, in particular, seems to be a hit with fans and players alike, who appreciate the richer tone. This partnership is also a nod to history, given that Georgia Tech was the first collegiate athletics department to purchase from Under Armour back in 1996. As the first wave of apparel expands to retailers across the state on July 1, local retailers can expect an influx of customers eager to show off their team spirit. The success of this partnership will be worth watching, especially in terms of its impact on local businesses and the overall visibility of Georgia Tech Athletics in the community.
About this story
Original reporting by Atlanta News First (WANF CBS) - News . The Atlanta surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
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Category: local ·
Published: June 27, 2026 ·
Source: Atlanta News First (WANF CBS) - News ·
Reading time: 1 min
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Frequently asked about this story
What is this story about? ATLANTA, Ga. (Atlanta News First) — Georgia Tech Athletics’ 10-year partnership with Under Armour began Friday with the launch of new apparel.The apparel launched exclusively at Barnes & Noble at Georgia Tech, where two Tech football players were in attendance.“I think it’s new and exciting and I...
When was this published? This article was first published on June 27, 2026 by Atlanta News First (WANF CBS) - News and curated for The Atlanta readers.
Who reported this story? This story was reported by Kinsey Lee at Atlanta News First (WANF CBS) - News. To learn more about how The Atlanta selects and reviews stories, see our editorial standards .
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