business
Atlanta Hawks partner with PrizePicks for brand media integration, party deck at State Farm Arena
By Sam Sachs at WSB-TV (ABC) - News
· June 29, 2026
· 2 min read
The Atlanta Hawks and State Farm Arena officially announced PrizePicks would be their official partner at the stadium.PrizePicks, the Atlanta-based sports entertainment company, said it is the first NBA franchise partnership with a hometown team.As part of the partnership, PrizePicks will serve a...
Key takeaway PrizePicks, the Atlanta-based sports entertainment company, said it is the first NBA franchise partnership with a hometown team.
Why this matters in The Atlanta
The Atlanta Hawks' partnership with PrizePicks brings a new level of local flavor to State Farm Arena, as the hometown sports entertainment company becomes the team's official partner. With PrizePicks' roots in Atlanta, this collaboration has the potential to create unique experiences that resonate with local fans. The dedicated party deck and broad brand integration across game broadcasts and digital platforms will undoubtedly enhance the fan experience, making every game more engaging and fun to watch. As a local company, PrizePicks' involvement may also lead to more community-focused initiatives, further strengthening the Hawks' connection with the city. The partnership's emphasis on celebrating basketball culture in Atlanta will likely appeal to fans who have been loyal to the team for years. With this new partnership, the Hawks and PrizePicks are poised to create a more vibrant and immersive experience for fans, both in the arena and beyond.
About this story
Original reporting by WSB-TV (ABC) - News . The Atlanta surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit WSB-TV (ABC) - News . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: June 29, 2026 ·
Source: WSB-TV (ABC) - News ·
Reading time: 2 min
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Frequently asked about this story
What is this story about? The Atlanta Hawks and State Farm Arena officially announced PrizePicks would be their official partner at the stadium.PrizePicks, the Atlanta-based sports entertainment company, said it is the first NBA franchise partnership with a hometown team.As part of the partnership, PrizePicks will serve a...
When was this published? This article was first published on June 29, 2026 by WSB-TV (ABC) - News and curated for The Atlanta readers.
Who reported this story? This story was reported by Sam Sachs at WSB-TV (ABC) - News. To learn more about how The Atlanta selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from The Atlanta, or browse our daily briefing and topic hubs .
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